涵蓋110 個業種，20萬家店舖數與100 萬名以上的從業人員，年產值逾新台幣2兆多元，
We are the largest and most experienced chain and franchise promotion organization in Taiwan.
Currently we have over 500 members in 110 franchise sectors, operating more than 200,000 units
with over one million employees, generating up to NT 2 trillion annually. The catering industry
and wholesale and retail accounted for 56% and 15% respectively.Our members play a pivotal
role behind Taiwan’s economic growth and job opportunities.
發聲，爭取資源協助產業發展及經驗交流需要，台灣自創連鎖品牌業者於1995 年12 月18
Over 90% of Taiwan’s economy is composed of mostly small and medium business companies. A
large portion of these companies make up Taiwan’s chain and franchise industry. This industry is
fueled by constant innovation along with family spirit that makes Taiwan one of the world’s most
dense chain and franchise market with over 2000 different brands. On December 18, 1995 the
“Association of Chain and Franchise Promotion, Taiwan” was founded and Mr. Lee Ching-chin
was elected as Chairman, officially bringing the franchise service into a new milestone.
With experience from the past and moving into the future, Taiwan chain and franchise brands
have established a successful business model as well as a well-built industrial foundation. Based on
the current success and experiences, we wish to provide improved support to the growth of chain
and franchise industry. It is our intention to enhance the business ability of our members and to
enhance the future development power of Taiwan’s economy.
Since our association was established in 1995, we have spared no efforts to live up to our objectives
of rendering all available services to members and boosting interchanges among them. We
have tried hard to help members to keep up on the latest trends by absorbing up-to-date knowhow.
As an encouraging result, all members have developed themselves into sound franchising
systems under the integral supporting and guiding mechanism of the Association.
As one of Asia’s largest chain and franchise associations, ACFPT has been able to help promote
and perform exchanges with other international chain and franchise associations. These exchanges
have helped Taiwan’s chain and franchise companies become more internationally recognized and
build their brands that can compete in the worldwide.
We have hosted a number of such large-scale events that have been known for being some of the
largest and most professional international franchise exhibition. We will also contact other fellow
associations around the world to join the exhibition. The fruits attained in the international exhibition
embody partly our efforts to guide franchisors into perpetuity and into the leading position in
國際考察 International Markets
We have promptly designed and arranged on-the-spot learning programs for members, and assist
them to developed markets in the international markets. Members have closely teamed up with
their foreign counterparts in inter-visits, data exchange and bringing foreign companies into Taiwan
markets or elsewhere in close cooperation, and guiding members on how to develop new
We keep our members up with the current market trends by hosting workshops. These workshops
are meant to keep our members informed with the latest information and teach them recent market
developments for both the domestic and the international markets.
教育訓練 Education and Training
Education and training represents the very key to sound entrepreneurial growth. This is exactly the
role we play. The workshops that we provide have some of the finest and most talented teachers
from the chain and franchise industry. We have hosted numerous education and training workshops,
such as “Chain and Franchise Strategies”, “Retail Store Management” and “Chain and
異業策略聯盟 Industry Strategic Branches
We also established 4 branches in Taipei, Taichung, Tainan and Kaohsiung up to 2010. With these
branches there are regular meetings held for the member franchisors to share their business experiences.
By doing this, they will then become a self-growing system.
會員聯誼 Member Workshops
We positively promote an exchange of information and experiences between our members regularly
on a monthly base by conducting workshops. Such activities include dinners, trips to local
business and many other types of activities that will benefit our members.
加盟總部經營輔導 Franchisors Support
Consistently, we plays the very key role in passing experiences and know-how onto the next generations
through rendering franchise consultation and guiding support in business administration.
產業資訊提供 Industry Information
We keep our members up to date with the latest information containing the chain and franchise
market. We have also furthered our strength by continuously updating our website functions and
platforms. Through e-journals, we have kept our members up-to-the-minute with our most recent
新南向與東協市場拓展服務 New Southbound and ASEAN market expansion services
We are one of the members of APFC(Asia-Pacific franchise organization). Every year we organize
international franchise pavilion to go to the ASEAN and the new southbound countries.
Including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Australia and other countries to exhibit,
and assist our members to develop local resource docking, business investigation and other services.
海峽兩岸連鎖服務中心 Cross-Strait Franchise Business Center
In 2009, ACFPT set up the “Cross-Strait Franchise Business Center” in Shanghai, China to help our
members with brand development in the Chinese market. This center also provides members with
overseas service and knowledge of local laws, tax codes, renting an office, local market studies
and local expertise. By opening up this center, our members can take full advantage of the intermediary
expertise that we give them to help promote their Taiwan brand.