協會簡介 Brochure
 

社團法人台灣連鎖加盟促進協會是台灣地區，最專業、規模最大的連鎖加盟產業公協會，

目前已有超過500家會員企業。其中消費大宗的餐飲與批發零售更分別占了56%與15%。

涵蓋110 個業種，20萬家店舖數與100 萬名以上的從業人員，年產值逾新台幣2兆多元，
對台灣地區經濟提昇與就業機會的提供具有重大貢獻。

We are the largest and most experienced chain and franchise promotion organization in Taiwan.

Currently we have over 500 members in 110 franchise sectors, operating more than 200,000 units

with over one million employees, generating up to NT 2 trillion annually. The catering industry

and wholesale and retail accounted for 56% and 15% respectively.Our members play a pivotal

role behind Taiwan’s economic growth and job opportunities.
 

緣起 Origin

台灣產業結構90％以上由中小企業組成，連鎖加盟產業亦不例外。由於產品與業態創新

不斷，旺盛的創業家精神，使台灣有超過兩千個連鎖品牌，密度高居世界第一。有鑑於積極

發聲，爭取資源協助產業發展及經驗交流需要，台灣自創連鎖品牌業者於1995 年12 月18

日正式成立「社團法人台灣連鎖加盟促進協會」。

Over 90% of Taiwan’s economy is composed of mostly small and medium business companies. A

large portion of these companies make up Taiwan’s chain and franchise industry. This industry is

fueled by constant innovation along with family spirit that makes Taiwan one of the world’s most

dense chain and franchise market with over 2000 different brands. On December 18, 1995 the

“Association of Chain and Franchise Promotion, Taiwan” was founded and Mr. Lee Ching-chin

was elected as Chairman, officially bringing the franchise service into a new milestone.
 

宗旨 Purpose

台灣連鎖品牌長期耕耘打底，累積成功經營模式，建立豐厚產業基礎。本會希以此基礎

加強協助連鎖加盟產業茁壯，提昇連鎖加盟業者經營實力，厚植台灣下一階段經濟發展力量。

With experience from the past and moving into the future, Taiwan chain and franchise brands

have established a successful business model as well as a well-built industrial foundation. Based on

the current success and experiences, we wish to provide improved support to the growth of chain

and franchise industry. It is our intention to enhance the business ability of our members and to

enhance the future development power of Taiwan’s economy.
 

使命 Objectives

本會自1995 年成立以來，以服務會員並促進業者交流與共同成長、促使加盟業者經驗

交流、吸收新知為使命，並結合專家及政府力量，以促進連鎖加盟事業之健全發展為努力目

標。冀透過協會力量，提供產業業者最完整的經營輔導機制，增加就業機會並帶動台灣經濟

發展。

Since our association was established in 1995, we have spared no efforts to live up to our objectives

of rendering all available services to members and boosting interchanges among them. We

have tried hard to help members to keep up on the latest trends by absorbing up-to-date knowhow.

As an encouraging result, all members have developed themselves into sound franchising

systems under the integral supporting and guiding mechanism of the Association.
 

願景 Mission

本會所舉辦之國際連鎖大展為亞洲最大的專業展覽，透過展覽的運作，已與各國友會建

立交流平台。未來，本會將著眼於透過此一國際交流平台，有效協助會員品牌，躍上國際舞

台，讓華人品牌，在全世界發光發熱！

As one of Asia’s largest chain and franchise associations, ACFPT has been able to help promote

and perform exchanges with other international chain and franchise associations. These exchanges

have helped Taiwan’s chain and franchise companies become more internationally recognized and

build their brands that can compete in the worldwide.
 

服務項目
 

展覽 Exhibition

本會舉辦台灣地區最專業、亞洲規模最大的國際連鎖加盟大展。並號召新加坡、馬來西

亞、澳門及其他等各國友會與廠商參展，深受國際好評。

We have hosted a number of such large-scale events that have been known for being some of the

largest and most professional international franchise exhibition. We will also contact other fellow

associations around the world to join the exhibition. The fruits attained in the international exhibition

embody partly our efforts to guide franchisors into perpetuity and into the leading position in

the world.
 

國際考察 International Markets

積極舉辦亞洲及已開發市場之國際觀摩考察活動，協助會員公司以最短時間瞭解海外市場，帶領會員開發國際新市場。

We have promptly designed and arranged on-the-spot learning programs for members, and assist

them to developed markets in the international markets. Members have closely teamed up with

their foreign counterparts in inter-visits, data exchange and bringing foreign companies into Taiwan

markets or elsewhere in close cooperation, and guiding members on how to develop new

markets.
 

國際研討會International Workshops

針對現今市場導向舉辦「連鎖加盟知識經濟論壇」，聘請國內外專家學者，分析各國連

鎖加盟產業最新的發展現況與未來成長趨勢。

We keep our members up with the current market trends by hosting workshops. These workshops

are meant to keep our members informed with the latest information and teach them recent market

developments for both the domestic and the international markets.
 

教育訓練 Education and Training

協助個別企業申請政府資源，針對企業內部訓練，舉辦各項教育訓練。歷屆班次包含「連

鎖加盟高階策略研究班」、「門市店長班」、「連鎖加盟產業高階經營管理總裁精進班」... 等。

Education and training represents the very key to sound entrepreneurial growth. This is exactly the

role we play. The workshops that we provide have some of the finest and most talented teachers

from the chain and franchise industry. We have hosted numerous education and training workshops,

such as “Chain and Franchise Strategies”, “Retail Store Management” and “Chain and

Franchise Management”.
 

異業策略聯盟 Industry Strategic Branches

自1997 年起，本會於台北、台中、台南及高雄分別成立地方分會，除加深會員間情誼，

更提供彼此間交流學習機會，定期聚會並分享經營經驗，成為一個自我成長的機制。

We also established 4 branches in Taipei, Taichung, Tainan and Kaohsiung up to 2010. With these

branches there are regular meetings held for the member franchisors to share their business experiences.

By doing this, they will then become a self-growing system.
 

會員聯誼 Member Workshops

協會每月定期舉辦會員聯誼活動。以不同型態活動滿足會員吸收新知，主要內容包含專家

講座、業界座談、展覽觀摩以及聚餐聯誼等，深獲會員公司熱情支持。

We positively promote an exchange of information and experiences between our members regularly

on a monthly base by conducting workshops. Such activities include dinners, trips to local

business and many other types of activities that will benefit our members.
 

加盟總部經營輔導 Franchisors Support

提供業者及大眾加盟諮詢及經營輔導，同時整合產官學界，配合顧問群專業群，提供專

業know-how 與實務經驗輔導。

Consistently, we plays the very key role in passing experiences and know-how onto the next generations

through rendering franchise consultation and guiding support in business administration.
 

產業資訊提供 Industry Information

協會提供『連鎖加盟服務網』、『連鎖加盟資訊展示區及圖書庫』、國內外『廠商DM

及書刊』及『會員電子報』等服務，內容包括協會及會員活動訊息、政府專案資源訊息、強

化加盟總部資料蒐集，締造協會與同業、會員間友善的互動。

We keep our members up to date with the latest information containing the chain and franchise

market. We have also furthered our strength by continuously updating our website functions and

platforms. Through e-journals, we have kept our members up-to-the-minute with our most recent

activities.
 

新南向與東協市場拓展服務 New Southbound and ASEAN market expansion services

本會為亞太連鎖加盟組織APFC成員國之一，每年籌組國際連鎖加盟展團前往東協與新南向國家，包

含新加坡、馬來西亞、印尼、泰國、越南、澳洲等國家展出，並協助台灣品牌進行新南向國家發展

當地資源對接、商務考察等服務。

We are one of the members of APFC(Asia-Pacific franchise organization). Every year we organize

international franchise pavilion to go to the ASEAN and the new southbound countries. 

Including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Australia and other countries to exhibit,

and assist our members to develop local resource docking, business investigation and other services.

 

海峽兩岸連鎖服務中心 Cross-Strait Franchise Business Center

為強化海峽兩岸連鎖業者互動交流，協助台灣品牌發展大中華市場，社團法人台灣連鎖

加盟促進協會於2009 年在上海成立「海峽兩岸連鎖服務中心」，提供會員跨海服務，協助

會員快速熟悉大陸市場，降低摸索期及學習成本，期盼未來兩岸連鎖加盟事業發展更攀高峰。

In 2009, ACFPT set up the “Cross-Strait Franchise Business Center” in Shanghai, China to help our

members with brand development in the Chinese market. This center also provides members with

overseas service and knowledge of local laws, tax codes, renting an office, local market studies

and local expertise. By opening up this center, our members can take full advantage of the intermediary

expertise that we give them to help promote their Taiwan brand.